To ensure that our production package is done to a high standard, we decided to look at some promotional film websites, to understand how this adds to the post-production aspect of making a teaser trailer. Below, we've deconstructed the features of film websites which are either visually similar to our teaser trailer, or the same sub-genre of Psychological horror.
Gone Girl (2014)
* With the title being the biggest typography seen on the page, It is also quite interesting to note that it disappears behind a cloud, emphasising the content of the title. The colour of this also matches the very faint picture of the "gone girl's" eyes, a very dark blue/ grey
* The colour palette of the site are pretty much the same, dark blues, greys and light yellows, with the only stand out colour being the Fox news logo
* The husband, is the centre part of the title page , and is almost distorted at the legs by the news band.
*In the background, an enlarged image of the woman's eyes can be faintly deciphered, possibly implying that the disappearance has something to do with the man placed in the foreground.
*20th Century Fox is the production company, and this can clearly be seen in the top left hand corner
* The actual trailer, however, is placed below the title page, and doesn't play automatically. It takes up nearly all of the screen space
*Underneath the trailer, there is 3 buttons for social media sites such as Facebook, Twitter, and Google plus.
*On the furthermost page, there is an alternative film poster which matches the same layout as the website, plus additional promotional ideas such as The "Amazing Amy" iBooks.
*The theme is quite basic, but because of the size of the video players and other medias, your attention focuses more on that than the background.
Moonlight (2016)
* The title "Moonlight" is placed entirely over the protagonists' faces in bold white typography, which stands in contrast with the neon coloured background
*It then changes to black typography as you scroll down the page, which is an interesting graphic that we can be inspired by.
*The tag line can be found on the top right hand corner, and directly below, there are social media links to Facebook, Instagram and Twitter.
* The trailer itself is not on the website, rather, it's linked to an external page.
*The production company, A24 is seen at the top left hand corner, just like the Gone Girl website
*When you scroll down further on the page, it has some about information in the same black/white theme that the home page changed into.
*On the sides, there are reviews and an Academy award nomination
Inception (2010)
*the trailer immediately plays once you click onto the website, which is exactly what we need to do for our film trailer
*The title of the movie takes up 1/3 of the homepage, in dark crimson red - which keeps inline with the movie's subgenre
* directly below, there's a link to Facebook, and the Inception promotional page on that platform.
* When going past the trailer, you see the alternate home page, which is the movie's promotional poster!
*The main colour palette is dark, cold blues, which is sharply juxtaposed with the crimson red of the title.
*The title is tilted, depicting elements of the narrative, which explores different dream worlds. The fact that the road appears to go 90 degrees upwards also emphasises this
*Leonardo DiCaprio is placed in the centre of the page, emphasising that he is the unique selling point.
*The page is interactive, so clicking on the menu links makes the background move accordingly, which is very visually attractive.
*Different links on the website provide a synopsis of the movie, like this one
*These links are also interactive, and include other videos and promotional social media
Split (2017)
* The Split movie website is black/white themed with a promotional poster of the main character and his many personalities in shadows
*Social media icons for Facebook, Twitter, Instagram and YouTube are at the bottom of the page, implying that they also have promotional pages there.
*The trailer itself is not on the promotional website. It is externally linked
*Although the trailer is visually interesting, the opening page isn't as eye-catching, which is a problem wer need to consider when me create our website.
* Further down the screen, there are alternate film posters for the movie.
*Hashtags like #split are used on Twitter as another form of promotion, something that we'd need to consider when making our website.
