SVS

https://magic.piktochart.com/output/22025232-q4

Media texts are all representations of reality, intentionally mediated so that they are perceived in a specific light intended by their producers. Representations are also dependent on the media, as without them, our perception of reality is limited. Therefore representation is a fluid, two way process, which can relate back to our A2 teaser trailer, about four psychologically damaged people dealing with their compulsion to wreak havoc on their society.






David Gauntlett argued that identities are not given, but constructed and not negotiated. In our trailer, we decided to construct two identities for each of the 4 characters, the ‘normal’ persona, which is deemed acceptable in society and the ‘crazy’ persona, which is violent and dangerous. We do this through our use of costume; in the opening shots of our trailer, two protagonists wear lighter coloured, urban style clothing to present them as young teenagers who are comfortable in their environment. 











Towards the end of the trailer, we dressed the protagonists in darker, torn, ripped clothing and reddened scars to visually signpost that as they become more violent (demonstrated by high angle extreme close-ups of blood running upwards of a hand, and eye-level extreme close-ups of bloodied screwdrivers), their previous identity is increasingly merged. Moreover, we present the protagonists as enjoying the damage they inflict on others, whilst they’re in their ‘crazy’ persona. We do this by showing the protagonists laughing and dancing by the darkened waterfront, illuminated by Canary Wharf’s lights in a mid-shot, and by a low angle extreme close-up of one of the characters laughing down into the camera.

Following our research on film websites, we decided to go with the aesthetic of the 'Moonlight' website, as well as having cool effects like the Inception website. Our website forms the 3rd and final part of our production package.

It was important that our trailer play immediately after opening our website, much like the Inception one, so that visitors won't have to click around for the trailer to play.


In the background of the home page, there's a 30-second mini-video we edited, which include different scenes that we didn't use in our final trailer. Then we used our VHS style glitch over it to keep the background the same as our teaser trailer.

The title, much like Moonlight's website, takes up the centre of the page, with the same neon-blue font we used in our trailer. Additionally, we decided to change the default font in Wix, to a font that looks visually similar to ours for our Home, About and Contact pages.





Our Tagline: 'Everyone has a crazy side' sits directly underneath the title, and is the same colour as the tagline seen at the top of our poster.

Our 30 second video also had sound, and we manually added the VHS sounds manually by converting our mini video into mp3 and adding it as a widget that can be turned off and on.

When you scroll down, there's a reel of 3 movie reviewers, which also appear in our trailer. We used the visually similar font in neon blue and white, in keeping with the colour scheme of our trailer and poster.

Most film websites that we researched also had their film poster(s) available, so further down the home page, we decided to place our poster in the centre, leaving small grey borders on the sides. This is separated by an animated clip of water moving. This was part of the default clips on Wix, but we felt like it suited our trailer, since the Waterfront location features a lot in it.

At the very bottom of the page, we've written about all our production. who was in charge of what, and left our contact details (email, a fake phone number) to our website.

On a separate 'About' page, we've written a shot synopsis about our film and what it's about, using the same font that is on our main home page, to keep our promotional package the same.

Down below is a link to our website.

Switch Official Website

This is the photo of Virginia that is present on the poster

Following on from our research of film posters, we decided that we should adhere to the conventions of a typical psychological horror film poster, which usually involves a close-up or an extreme close-up of the protagonists in an extreme range of emotions.


Additionally, we decided to go to the dark photography room in school, to have a mini photoshoot, and take several shots with my camera, so that we had a range and we could choose the best ones to feature on our poster.



























As we want to keep close to the aesthetic of our trailer and website, we experimented with different types of shots, and included a photo which only had the red photography light as a back light, which created an interesting effect, but Senem's facial expression wasn't seen clearly, so we opted for the other photos, with the flash.


Overall, the photoshoot was successful as we managed to get a few photos, and we've decided to re-create that hazy, glitched look using our skills in Adobe photoshop

Photo 3

Photo 4

https://www.surveymonkey.co.uk/r/C3KLWGG


Here we've conducted a survey to find out what our target audience thinks about our teaser trailer, as a way of rounding up our post-production


With this, we can assess and evaluate what we did to adhere to our chosen genre and what we can do better if we were to do the project again.

All of our target market agreed that our tailer is linked to Psychological Horror, with some of our target audience's favourite aspects were the montage editing, the sound and typography.

To ensure that our production package is done to a high standard, we decided to look at some promotional film websites, to understand how this adds to the post-production aspect of making a teaser trailer. Below, we've deconstructed the features of film websites which are either visually similar to our teaser trailer, or the same sub-genre of Psychological horror.

Gone Girl (2014)

Inception (2010)

*the trailer immediately plays once you click onto the website, which is exactly what we need to do for our film trailer
*The title of the movie takes up 1/3 of the homepage, in dark crimson red - which keeps inline with the movie's subgenre
* directly below, there's a link to Facebook, and the Inception promotional page on that platform.



* When going past the trailer, you see the alternate home page, which is the movie's promotional poster!

*The main colour palette is dark, cold blues, which is sharply juxtaposed with the crimson red of the title.

*The title is tilted, depicting elements of the narrative, which explores different dream worlds. The fact that the road appears to go 90 degrees upwards also emphasises this

*Leonardo DiCaprio is placed in the centre of the page, emphasising that he is the unique selling point.

*The page is interactive, so clicking on the menu links makes the background move accordingly, which is very visually attractive.



* The Split movie website  is black/white themed with a promotional poster of the main character and his many personalities in shadows

*Social media icons for Facebook, Twitter, Instagram and YouTube are at the bottom of the page, implying that they also have promotional pages there.

*The trailer itself is not on the promotional website. It is externally linked

*Although the trailer is visually interesting, the opening page isn't as eye-catching, which is a problem wer need to consider when me create our website.



* Further down the screen, there are alternate film posters for the movie.
*Hashtags like #split are used on Twitter as another form of promotion, something that we'd need to consider when making our website.

Poster Deconstruction

JACOB'S LADDER

• The text at the top documents that the director of Jacob's Ladder has produced another famous movie, Fatal Attraction, which should attract the same target audience. This is all in white capitals against a plain black background so that it can be visible.
• Most psychological thriller movies have posters which focus very closely on the face, with very sharp precision to see every bit of emotion portrayed by the actor. This, however subverts that, as the sole focus of the poster is a blurred/smudged picture of the main protagonist appearing to scream. This is layered with soft colours like pale grey with elements of blue/purple to appear ghostly or other worldly. The fact that this face is the only object within the poster should draw interest from an audience who like psychological thrillers.
• The accompanying tag line gives the audience some clue as to what the movie is about, but without giving too much of the plot away, which is important in drawing interest.
• The title and the 'Coming soon to a theatre near you' line at the bottom is blood red, which conveys a sense of danger, death, warning and hazard, implying that there might be some form of violence in the film, which is again emphasised by the face.
• The black background may be simple, but when it surrounds the face, it aids the tag line in the assumption that Jacob's 'nightmare' is all consuming, ominous.
• In pale grey typography, the cast, crew and production companies are written, to tell the audience which production company is distributing it, and what time the movie is to be released.

The Skeleton Key

• The Unique Selling Point in 'The Skeleton Key' is the actress Kate Hudson, whose name is in light beige capitals, across approximately 80% of the top of the poster.
• This poster is an extreme close-up of an eye, which ha an incredible amount of detail, from hair to eyelashes, which should make the target audience unnerved.
• the colour pallette of this poster is skin colours, and pale green in the centre of the eye.
• The eye itself is a mirror of a man in a wheelchair facing a house, which gives little hints for what the narrative is about.
• The typography for the poster is shaped like a key for the e letter, which gives a
• The eye takes up the entirety of the poster, which dwarfs everything in comparison, including the title, suggesting that an antagonist is omnipresent, or always watching the protagonists.
• The production companies lines are very small, and positioned at the bottom, which brings more emphasis to the centre of the poster. However, the date of release is in a larger font because this is a good marketing technique for telling the consumer the date of release.