TEASER TRAILER
Teaser trailers are made with the intention to pique the audience's interest and gain hype before the release of the full film or the full trailer.
These teasers are usually 30 seconds to a minute long and present the audience with either a brief overview of the plot or particular snippets of the movie.
The stereotypical conventions of a teaser trailer trailer consist of ...
- Big budget/series
- Trailer could be better than film
- Text to ask questions
- Not necessarily the final product
- Shows dates, website
- Shorter than a full trailer
- Either very little variety of shots or a vast amount
Teaser trailers are mostly released due to marketing strategies. Having a very short glimpse of an upcoming film will intrigue film lovers and make them fascinated on what will happen in the full product. It entices people and helps build an audience as thanks to the increasing use of social media- news can spread very easily. People are able to share the video if they like it and will therefore gain more supporters. This is a very good technique made by the marketing team as it will allow the film to have some sort of 'fanbase' before the trailer is even released, meaning in the long run, more and more people will be aware of the film and hopefully see it in the cinema when it is finally released.
That is why it is imperative to make the teaser trailer as compelling as possible, either by including a strong music soundtrack, picturesque shots, being creative in the post production process, or all of the above. By having a very strong area of the trailer, this will draw more people in, especially if it is different to anything the audience has ever seen before.
No comments:
Post a Comment