Poster deconstruction


Poster Deconstruction


JACOB'S LADDER


  • The text at the top documents that the director of Jacob's Ladder has produced another famous movie, Fatal Attraction, which should attract the same target audience. This is all in white capitals against a plain black background so that it can be visible.
  • Most psychological thriller movies have posters which focus very closely on the face, with very sharp precision to see every bit of emotion portrayed by the actor. This, however subverts that, as the sole focus of the poster is a blurred/smudged picture of the main protagonist appearing to scream. This is layered with soft colours like pale grey with elements of blue/purple to appear ghostly or other worldly. The fact that this face is the only object within the poster should draw interest from an audience who like psychological thrillers.
  • The accompanying tag line gives the audience some clue as to what the movie is about, but without giving too much of the plot away, which is important in drawing interest.
  • The title and the 'Coming soon to a theatre near you' line at the bottom is blood red, which conveys a sense of danger, death, warning and hazard, implying that there might be some form of violence in the film, which is again emphasised by the face.
  • The black background may be simple, but when it surrounds the face, it aids the tag line in the assumption that Jacob's 'nightmare' is all consuming, ominous.
  • In pale grey typography, the cast, crew and production companies are written, to tell the audience which production company is distributing it, and what time the movie is to be released.





The Skeleton Key


  • The Unique Selling Point in 'The Skeleton Key' is the actress Kate Hudson, whose name is in light beige capitals, across approximately 80% of the top of the poster.
  • This poster is an extreme close-up of an eye, which ha an incredible amount of detail, from hair to eyelashes, which should make the target audience unnerved.
  • the colour pallette of this poster is skin colours, and pale green in the centre of the eye.
  • The eye itself is a mirror of a man in a wheelchair facing a house, which gives little hints for what the narrative is about.
  • The typography for the poster is shaped like a key for the e letter, which gives a
  • The eye takes up the entirety of the poster, which dwarfs everything in comparison, including the title, suggesting that an antagonist is omnipresent, or always watching the protagonists.
  • The production companies lines are very small, and positioned at the bottom, which brings more emphasis to the centre of the poster. However, the date of release is in a larger font because this is a good marketing technique for telling the consumer the date of release.








kami and senem

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