SVS

NEON TYPOGRAPHY

Whilst debating on what kind of typography/font we would use for our trailer, we dug throughly into a wide range of trailers in search of finding something different and unexpected. Coming across the trailer of 'The Monster' introduced us to the idea of boldly coloured letters for our reviews and title. The bright pink contrasted beautifully with the dark background; the letters stood out and the title became easily remembered. 

From this discovery, we decided to ponder deeper into more trailers who used bright/neon colours and fell in love with the idea of it. The trailers below were our main source of inspiration for our own trailer.

INHERENT VICE

Inherent Vice was the trailer that made us aware of using neon letters against a bright daylight background, considering in 'The Monster''s background colour was black dominated. This helped us be certain that with our shots that are not in darkness, the neon lettering can still be effective.

THE NEON DEMON

The Neon Demon focused more on having neon objects in their shots rather than the font being neon; it was more like 'The Monster' with being brightly coloured rather than complete neon. Regardless, it was still a solid piece of inspiration to use to take on board with our own trailer in terms of colour choices and placing.

DRIVE

Drive's trailer did not include neon typography, only in the advertisement did neon dominate the pictures entirely. Again, this gave us ideas of what the best colours of neon are to use; and gave us clarity that choosing neon is the best idea for our trailer. Neon really does evidently make everything stand out and hopefully will leave our aimed target audience to be fascinated and intrigued with what our trailer will involve of.