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TEASER TRAILER

Teaser trailers are made with the intention to pique the audience's interest and gain hype before the release of the full film or the full trailer. 

These teasers are usually 30 seconds to a minute long and present the audience with either a brief overview of the plot or particular snippets of the movie. 


The stereotypical conventions of a teaser trailer trailer consist of ...

  • Big budget/series
  • Trailer could be better than film
  • Text to ask questions
  • Not necessarily the final product
  • Shows dates, website 
  • Shorter than a full trailer
  • Either very little variety of shots or a vast amount
Teaser trailers are mostly released due to marketing strategies. Having a very short glimpse of an upcoming film will intrigue film lovers and make them fascinated on what will happen in the full product. It entices people and helps build an audience as thanks to the increasing use of social media- news can spread very easily. People are able to share the video if they like it and will therefore gain more supporters. This is a very good technique made by the marketing team as it will allow the film to have some sort of 'fanbase' before the trailer is even released, meaning in the long run, more and more people will be aware of the film and hopefully see it in the cinema when it is finally released.

That is why it is imperative to make the teaser trailer as compelling as possible, either by including a strong music soundtrack, picturesque shots, being creative in the post production process, or all of the above. By having a very strong area of the trailer, this will draw more people in, especially if it is different to anything the audience has ever seen before.



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CHARACTER MOODBOARD

 
The plan is to have 4 main characters within our trailer- Virginia and I being the two main protagonists since our characters are linked. The other two will have the same 'issue' as the protagonists (since that is why they meet up together) yet all have a different 'alter ego' to them whenever they change. 

For this particular character, her persona is orientated around a hidden identity linking with animalistic features. The reasons why she behaves in this manner will not be explained to the audience as of yet simply because it is a teaser trailer, and my group found it to be more intriguing if questions aren't answered. 

From the moodboard, it is clear to see the persona of the character already. She will be obsessed with hiding her face with a simple yet daunting mask, and be wearing an animal onesie which will be a comedic but strange feel to her. The childish behaviour is supposed to be worrying to the audience, considering she is fully matured. Her behaviour will also parallel with animal movements to portray how orientated she is around them.

The quotes shown in the moodboard are there to create a clearer picture of the character- having her 'dazed and confused' whilst also being obsessed with violence in a very patronising way considering her character would not be seen to react in that way. 

To summarise, this character will be the epitome of bizarre, to make her seem as disturbing to the audience as possible. 
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MOODBOARD - MY CHARACTER


Above is the moodboard for my character- one of the two main protagonists in the trailer (the other being Virginia- see her moodboard for more information). 

From initial impressions, it is evident that my character follows the vibes of grunge and 'messy', yet still having a stylish attribute. All of these have been inspired by existing female characters such as Harley Quinn, where her look is utterly orientated around style but having the 'crazy' side to her. Since my character will hold similar traits, I found it easy to hold inspiration from her whilst also giving my character an original persona at the same time.

The original traits I decided to give my character was the obsession with black she has, which is very opposite to Harley. This will definitely be something I will incorporate whilst filming. In early stages, I plan to wear black knee high boots with a ripped up black oversized t-shirt. On the t-shirt will perhaps have some spray paint/paint to make it graphic so the audience can visually see from the t-shirt alone the kind of person my character is, and a sense of her personality.

For hair and makeup, I am assertive in having a messy yet dark look to fit in with the whole theme my character symbolises. Anything done will be stylish yet 'unclean'.






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The Girl on the Train


The Girl on the Train is a 2016 American mystery thriller drama film directed by Tate Taylor and written by Erin Cressida Wilson, based on the 2015 debut novel of the same name. The film stars Emily Blunt, Rebecca Ferguson, Haley Bennett, Justin Theroux, Luke Evans, Allison Janney, Ã‰dgar Ramírez, Lisa Kudrow and Laura Prepon.

The movie is about main protagonist Rachel Watson, an alcoholic woman who divorced her husband, Tom. She fixates  on the relationship of her neighbours Scott and Megan Hipwell, on her daily commute into work, which is thrown into turmoil when Megan is supposedly missing.


The opening credits display the production companies using simple fade in transitions, unlikely to cause any particular interest, with the exception that the opening is in silence for at least 5 seconds, increasing tension, even though no characters or plot line has been revealed.




Two tracking shots are used to establish  a setting and a character. An extreme long shot is used to emphasise  the home setting. The prominent orange sunset against leafless trees suggest to the audience that this home is overcast by secrets, just like how the shadows of the trees are cast over the white patio. The blonde woman (Megan) is seen only for a second, but it can be assumed that she is quite confident and mysterious , from her silk overall and revealing pink underwear. Her clothes match the white background around her; her eyes are following the camera suggesting that the camera is now acting as a character walking by, for example 
The titles used are black Caps lock typography against a cream/beige background, which mirrors the last shop's overall colour pallette.  A Birds eye view shot followed by a quick straight cut to a mid shot of the woman's body suggest that this woman is of significance. The Non dietetic piano crescendos into a lower bass, suggesting that the woman's actions are foreshadowing a later event. The crowd coming into focus in the background whilst the woman looks away suggest that she is disapproved of in the community
Here, Post  production techniques allow the passing of the Train to look more dramatic with an interrupted  fade to white. The Non dietetic music is now recognisable; with the single line:" In the night, I hear them talk", the action immediately cuts to a secondary title, documenting  the success of the book. This is in the reverse colour pallette of the first two titles.

The editing here immediately picks up speed with faster transitions between mid shots, close ups and establishing shots. This becomes smoother with the additional panning. The colour pallette remains the same throughout, until the action cuts to black after the end of the slow zoom, suggesting that the action afterwards is ominous.

Here, the editing is made obvious, as it keeps parallel and synchronous to the words: :To a woman so heartless". An extreme close up of the blonde woman's  lips, a close up of her skirt being pulled up and her looking straight at the camera suggest that this woman is either promiscuous or very comfortable in her sexuality. Beige, blonde and black are a recurring colour pallette being viewed in every shot. Juxtaposed with the close up of the brunettes worried face in only back lighting, this suggests that the blonde woman's  actions are being exposed and watched by the brunette.

From a quick fade from black, a dietetic voice over from the brunette ( Rachel) emphasise the action onscreen. In the first shot, hand held camera movements imply her fragile state of mind, emphasised  by her simple action of brushing her hair away from her face in the mirror, as if to self evaluate. The voice over doesn't actually give all the story away, allowing the audience to form their own conclusions about the characters, typical of the thriller genre. Another tracking shots of the forest is used ending with sunlight acting as a transition into the next extreme close up of Megan. This immediate  changes into a two shot with a man( Tom) as the main focus of the frame. His blue shirt stands out against the dull oranges, browns and blondes

 
Many tracking shots are used to highlight the moving of a train here. Minimal lighting is key to establishing that the story is much darker as more information is given to the audience, this,coupled with the echo of "heartless" and more voice over, increases the tension. In the last shot, chiascuro lighting is used to highlight a suspect in Megan's disappearance.

At this point, the echo of the ND soundtrack fades to complete silence. This emphasises the ominous nature of the next shot, which is a black shadow of a man holding a weapon. Handheld camera movements are used again to position the audience as the character, which is even more shocking when a hand yanks Megan's hair back, towards the audience. This is stylistically matched by a time lapse of the moon going down. The navy blue hue of the moon contrasts greatly  with the dark beige backgrounds of the previous shot, suggesting that a murder was committed.
Only front lighting is used in the first close up, possibly implying that this is an intimate moment. However this is juxtaposed with a high angle shot of a man strangling Rachel in slightly brighter light. The shots begin to become more emphasised as the words :" How could you be so heartless?"  ring over the dietetic noises of breathing and screaming. 



The final few shots are synchronous with every syllable of the ND soundtrack  which is an interesting style of editing.The lack of vibrant colour and the paleness of the hand present the cold, detached and brutal nature of seeing a dead body. The next two shots are tracking shots showing two characters seemingly running away, suggesting to the audience that these two are the top suspects. The last shots use contrasting lighting to end the sequence with a bang. Red lipstick smeared on the mirror suggest violence, death and desire, which Rachel may be distressed by.

The close up of Rachel's face suggests pain and sorrow  as she says the words :" Because I'm afraid of myself", which is followed by 1 second of silence, highlighting how grave her words are.

Finally, the dietician screech of the Train is ripped over Megan's scream, followed by post production static, adding extra tension after the climax of the trailer. The ending tiles document the name of the movie, which is blurred capitalised white typography on a black background.  It could be said it's blurred to replicate the movement of the train. The final frame documents the release date as well as the Facebook page.

https://www.youtube.com/watch?v=KkoEE1i0CX8
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Death Stranding is a game announced at Sony's June 2016 E3 conference. Kojima Production's (the company founded by video game designer by Hideo Kojima; famous for the Metal Gear Solid stealth game series.) The release date is yet to be confirmed, though actor Norman Reedus (the Walking Dead) is set to be the main protagonist of the open world, action video game. After his work with Kojima in Silent Hills (a game where Kojima also collaborated with director Guillermo del Toro) was cancelled, fans are evermore excited to find out more about the cryptic teaser Kojima left them with during the conference.

The teaser begins with a simple fade-from-black image of a paradoxical though metaphorical William Blake quote. An already cryptic start keeps the audience wanting to know more as the quote fades back to black.

The opening shot is accompanied by the shackled sounds of Low Roar's  non-diegetic track "I'll Keep Coming" which follows on from the opening card; the eerie music adding to the ominous pan of an extreme close-up of black sand. 

Title credits appear in a minimalist font reading 'Sony Interactive Entertainment Presents' before strands fall from the text, and bones of an animal carcass can be seen in the foreground. A droning sound can now be heard becoming increasingly louder, as the camera continues to pan over close-ups of the bones scattered across the sand. As these credits appear, more close-ups of crustacean remains are presented to the audience, and it is clear now that we are on a beach shoreline (though obscured due to the dark and monochrome palette of colours).

As soon as the lyrics of the music begin to play ('faintly...') a hand-print is made in the sand though the subject is not present. Already, such enigmatic symbolism is shown to the audience to create both confusion and curiosity alike. This mold is slowly filled by a viscous black liquid; which emerges from the sand. The prints continue forward along a tracking shot, until we're met with a man laying naked in the sand.

We see a slow pan over Reedus' naked and scuffed body before the camera focuses on a pair of handcuffs; one cuff shackled to his wrist, whilst the other to nothing, though glowing with a blue flickering light inside. This suggests a sci-fi genre to the audience, as the iridescent glow of weapons is a signature feature of many if not all games which fall under the action/sci-fi cover. All the while, the hand-prints appear beside him.

As Reedus gains consciousness, we see a black cord, which after a short pan, is attached to a baby as if it were an umbilical cord. After the camera tilts, the cord cleverly disappears and Reedus brings the child close to his chest in an embrace. His emotions are a mixture of distress, grief and angst, although, reunited with what appears to be his child, those expressions could also be of happiness and long-awaited joy.


We now have a close-up view of Reedus, and can see that he has several hand-prints marked onto his skin, as well as scruffy hair and a slight beard; around his neck are six metal tomes hanging from a chain. His surroundings are bleak and dark; a further close-up of his face is displayed before his eyes suddenly shoot open with a straight-cut to the next shot, showing us that the baby has disappeared from his arms; leaving the audience to wonder if it was ever there in the first place. The camera is shaky and hand-held, going in and out of focus to symbolise his confusion and disarray. 
He slowly raises his hands to his face, and another straight-cut shows us that it is covered in the same black liquid which emerged from the sand earlier on.


A close-up of his hands is followed by a pan down to his legs, where we see black hand-prints (smaller this time) that appear to have come from the baby. These head towards the ocean, revealing heaps of dead fish, and in reference to the title, links to cetacean stranding (the occurrence of cetaceans such as whales stranding themselves on land and beaches), suggesting that the plot has something to do with otherworldly creatures being stranded on earth, or something visceral and death-like having found its way to earth.

After a continuous shot of him standing up, the camera focuses on his abdomen, which has a cross-shaped scar on it in place of where his belly-button should be; this suggests that perhaps he isn't human after all, and that he may not even be on earth, but a macabre planet similar to earth, or even earth in the future.From this shot we also see that he has a tattoo on his inner-right bicep, though we cannot yet distinguish exactly what it is.

An extreme close-up of his eyes through incredibly high quality facial rigging and animation shows Reedus squinting and looking around, further presenting his confusion through a way the audience can understand. We have not yet seen beyond Reedus and so there is still a mystery of where exactly he is.

A straight-cut shows an extreme long-shot from behind him, and we can finally see the beach he stands on, along with the stranded cetaceans which lie in masses along the shore with similar black cords coming from them into the water. We hear sounds of whale song which ominously drone over the music, as the audience can see that all whales within the shot are dead.
Five human figures in the sky present a religious theme found in many of Kojima's other games and works; similar to seraphic figures, these could be angels of death, or have something to do with the six tomes around Reedus' neck; him making the sixth human figure we can see in the shot.



The figures slowly come forwards before dissolving into the air, and the end credits fade in over a shot of the ocean waves. The game title appears over the screen which quickly turns to black, and some cast and crew members are presented beneath it in a final title card.
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The Hateful Eight is a 2015 Western mystery film written and directed by Quentin Tarantino (Pulp Fiction, Kill Bill, Inglorious Basterds, Django Unchained). 
"In the dead of a Wyoming winter, a bounty hunter and his prisoner find shelter in a cabin currently inhabited by a collection of nefarious characters." - IMDb.
The film earned the awards for Best Supporting Actress and Best Cinematography, and was released Christmas day 2015, in 70 mm film. 
Starring Samuel L Jackson, Kurt Russel, Jennifer Jason Leigh, Walton Goggins, Demián Bichir, Michael Madsen, Tim Roth, and Bruce Dern, the movie sets itself in a post civil-war America, and as well as being filmed on 70 mm film (not typically used today), Tarantino also avoided any use of digital intermediate (post-production visual editing) and made sure the film was colour-timed photochemically (altering or enhancing the colour of a motion picture in a photographic laboratory).


The trailer begins with a clip of the studio's logo animatic (seen above), accompanied by a non-diegetic string 'pulse' and the howling of wind.

The next shot establishes the movie's setting of a Wyoming winter, though this is not yet made apparent, as the landscape is presented as a generic arctic backdrop. The audience do not yet know that this is in fact a Western movie, as the mise-en-scene of the location subverts the typical setting of American Western films.

Horses can be seen pulling along a carriage, though the audience only sees a corner of the carriage-man's gloves; it is more clear now that the movie could be western, as we see dry shrubs (typical of a western scenery) in the background, juxtaposing with the snow they are covered by. A pan leads us from the gloves to the horses; showing off some, though not a lot of detail.

A wider pan moving in the same direction confirms to the audience that it is in fact a carriage/cart being pulled by the horses; Tarantino giving us a glimpse of the rider's costume; a wid-brim hat typical of cowboys.

The blue hues against the bleached white of the snow greatly subvert the stereotypes of western flicks; posing a great contrast to Tarantino's Django, which was filled with saturated browns and yellows. We see the image of the horses; more notably, a white and black horse at the front pulling the carriage together; though not evident yet, these horses will symbolise the teamwork of two important characters in the film, and the audience are given a glimpse of this in the teaser.

We are given an image of Samuel L. Jackson looking up past the camera; his hat covered in snow and with a breath of cold air emerging from his mouth, as he asks if the rider's "got room for one more?" before the trailer cuts to several title cards. The effect of this short piece of dialogue is accompanied by an iconic western motif of the 'town stranger'; a character who wanders into an otherwise quiet western town (trouble usually stems from this). A character hidden to the audience raises his head and establishes the scene.

The title cards give the basic premise of the film away, without revealing too much of the plot. The typography follows the genre well; appearing to be traditionally printed onto gritty paper.

By now, it is established that the film is a western flick, with the whistle adding to the effect, and so once again, the genre is subverted with the typography appearing in a snowstorm effect; the 8 highlighted in a bloody red effect; which could be paint to represent the bloodshed of the movie itself.

After the final title card, a shot of the inn setting of the movie can be seen along with red text typical of older movies; telling the audience they can see it in 'glorious 70mm' as if it is a brand new format. Tarantino greatly keeps to the theme and context of western movies throughout the trailer; showing some iconic establishing shots which can only be credited to a director such as himself.
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      • Conventions of a Teaser Trailer
      • CHARACTER MOODBOARD - 'Animal Persona'
      • CHARACTER MOODBOARD - Senem's Character
      • The Girl on the Train Teaser Trailer [Deconstruction]
      • Death Stranding Teaser Trailer [Deconstruction]
      • The Hateful Eight Teaser Trailer [Deconstruction]
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