SVS

This is the photo of Virginia that is present on the poster

Following on from our research of film posters, we decided that we should adhere to the conventions of a typical psychological horror film poster, which usually involves a close-up or an extreme close-up of the protagonists in an extreme range of emotions.


Additionally, we decided to go to the dark photography room in school, to have a mini photoshoot, and take several shots with my camera, so that we had a range and we could choose the best ones to feature on our poster.



























As we want to keep close to the aesthetic of our trailer and website, we experimented with different types of shots, and included a photo which only had the red photography light as a back light, which created an interesting effect, but Senem's facial expression wasn't seen clearly, so we opted for the other photos, with the flash.


Overall, the photoshoot was successful as we managed to get a few photos, and we've decided to re-create that hazy, glitched look using our skills in Adobe photoshop

Photo 3

Photo 4

https://www.surveymonkey.co.uk/r/C3KLWGG


Here we've conducted a survey to find out what our target audience thinks about our teaser trailer, as a way of rounding up our post-production


With this, we can assess and evaluate what we did to adhere to our chosen genre and what we can do better if we were to do the project again.

All of our target market agreed that our tailer is linked to Psychological Horror, with some of our target audience's favourite aspects were the montage editing, the sound and typography.

To ensure that our production package is done to a high standard, we decided to look at some promotional film websites, to understand how this adds to the post-production aspect of making a teaser trailer. Below, we've deconstructed the features of film websites which are either visually similar to our teaser trailer, or the same sub-genre of Psychological horror.

Gone Girl (2014)

Inception (2010)

*the trailer immediately plays once you click onto the website, which is exactly what we need to do for our film trailer
*The title of the movie takes up 1/3 of the homepage, in dark crimson red - which keeps inline with the movie's subgenre
* directly below, there's a link to Facebook, and the Inception promotional page on that platform.



* When going past the trailer, you see the alternate home page, which is the movie's promotional poster!

*The main colour palette is dark, cold blues, which is sharply juxtaposed with the crimson red of the title.

*The title is tilted, depicting elements of the narrative, which explores different dream worlds. The fact that the road appears to go 90 degrees upwards also emphasises this

*Leonardo DiCaprio is placed in the centre of the page, emphasising that he is the unique selling point.

*The page is interactive, so clicking on the menu links makes the background move accordingly, which is very visually attractive.



* The Split movie website  is black/white themed with a promotional poster of the main character and his many personalities in shadows

*Social media icons for Facebook, Twitter, Instagram and YouTube are at the bottom of the page, implying that they also have promotional pages there.

*The trailer itself is not on the promotional website. It is externally linked

*Although the trailer is visually interesting, the opening page isn't as eye-catching, which is a problem wer need to consider when me create our website.



* Further down the screen, there are alternate film posters for the movie.
*Hashtags like #split are used on Twitter as another form of promotion, something that we'd need to consider when making our website.

Whilst researching existing film posters in our genre, we accumulated a list of things that seem to be essential in terms of creating the most "perfect" professional poster:

- Genre
- Main characters involved
- Recurring symbols
- Release date
- Rating
- Social media
- Credits
- Website
- Title 
- Strong, well suited typography 
- Production companies
- Narrative is hinted

It is our aim to make sure all of the factors above are met in our poster, and to the highest standard possible. The posters we researched that had all/ the majority of the list included, the more fascinating and entertaining it was to observe. So to make sure we get a similar reaction from our target audience, our poster must have a lot of tiny but imperative details to create an overall great film poster. 

Poster Deconstruction

JACOB'S LADDER

• The text at the top documents that the director of Jacob's Ladder has produced another famous movie, Fatal Attraction, which should attract the same target audience. This is all in white capitals against a plain black background so that it can be visible.
• Most psychological thriller movies have posters which focus very closely on the face, with very sharp precision to see every bit of emotion portrayed by the actor. This, however subverts that, as the sole focus of the poster is a blurred/smudged picture of the main protagonist appearing to scream. This is layered with soft colours like pale grey with elements of blue/purple to appear ghostly or other worldly. The fact that this face is the only object within the poster should draw interest from an audience who like psychological thrillers.
• The accompanying tag line gives the audience some clue as to what the movie is about, but without giving too much of the plot away, which is important in drawing interest.
• The title and the 'Coming soon to a theatre near you' line at the bottom is blood red, which conveys a sense of danger, death, warning and hazard, implying that there might be some form of violence in the film, which is again emphasised by the face.
• The black background may be simple, but when it surrounds the face, it aids the tag line in the assumption that Jacob's 'nightmare' is all consuming, ominous.
• In pale grey typography, the cast, crew and production companies are written, to tell the audience which production company is distributing it, and what time the movie is to be released.

The Skeleton Key

• The Unique Selling Point in 'The Skeleton Key' is the actress Kate Hudson, whose name is in light beige capitals, across approximately 80% of the top of the poster.
• This poster is an extreme close-up of an eye, which ha an incredible amount of detail, from hair to eyelashes, which should make the target audience unnerved.
• the colour pallette of this poster is skin colours, and pale green in the centre of the eye.
• The eye itself is a mirror of a man in a wheelchair facing a house, which gives little hints for what the narrative is about.
• The typography for the poster is shaped like a key for the e letter, which gives a
• The eye takes up the entirety of the poster, which dwarfs everything in comparison, including the title, suggesting that an antagonist is omnipresent, or always watching the protagonists.
• The production companies lines are very small, and positioned at the bottom, which brings more emphasis to the centre of the poster. However, the date of release is in a larger font because this is a good marketing technique for telling the consumer the date of release.

• The prominent colour to this poster, and most of the posters within our film genre, is black/dark grey/white. This makes any bold colours (in this case red) stand out and become the focal point to the audience. Red in this case, especially as it is linked to the female, infers danger and passion to the audience, so anyone intrigued by what that would entail in the film can find out by watching it.
• The couple take up the majority of the poster, highlighting that they will be the main part of the film.
• A catchy/interesting tagline is found at the top of the poster to draw attention and make the audience wonder what the film will be about- it makes them think.
• There is a compelling nature as the intriguing light surrounding them, as well as the bold title, draws people in.